Let’s Unlock Culture For You

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Let’s Unlock Culture For You *

Let’s Unlock Culture For You

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Let’s Unlock Culture For You *

Let’s Unlock Culture For You

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Let’s Unlock Culture For You *

Let’s Unlock Culture For You

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Let’s Unlock Culture For You *

The Highlights

  • A man is leaning against a wall in front of a large red screen displaying the Nike logo and the text "Air Max."

    Nike "Air Council" 2023 HYPEBEAST

    Drove the release of the Nike Air Max DN across design, marketing, and launch strategy at Nike HQ with HYPEBEAST

  • Three women at an outdoor event, smiling and holding cans of beverages, with a cityscape and stage in the background.

    Happy Thursday Retail Execution Molson Coors Beverage Comapny

    Developed strategic retail programs that enhance Molson Coors' brand awareness and market reach for LDA Gen-Z and millennial target audiences in the flavored malt beverage category

  • A Nike Air Max sneaker resting on a moss-covered log surrounded by green foliage.

    Nike Air Max Day 2022 Air Max 97 Collaboration

    Partnered with Nike on a sneaker collaboration blending design ideation, brand strategy, and cultural marketing to bring a story-driven product to life.

  • Silhouette of two women, one holding a microphone, standing in front of a large orange setting sun, promotional poster for The Big Steppers Tour live from Paris, October 22, 2022.

    UNION LA x Kendrick Lamar Merch Collaboration with Amazon Music

    Coordinated the digital media rollout & clothing collaboration with the pgLang team & UNION LA team for The Big Steppers Tour: Live From Paris livestream on Twitch & Amazon Music  

Tuck's Portfolio

You can call me Tuck

I’m Steven Tucker—a creative strategist and marketing guru based in Chicago. My work lives at the intersection of culture, storytelling, and strategic execution, and I’ve had the honor of bringing creative visions to life for brands like Nike, Jordan Brand, Molson Coors, Lululemon, Soho House, Foot Locker, Hypebeast, Complex Networks, and Forbes.

With a multidisciplinary background in cultural branding, creative strategy, marketing, point-of-sale design, and social production, I’m passionate about crafting work that’s both visually powerful and purpose-driven. Whether I’m building out a brand identity, storyboarding an immersive brand campaign, or executing a brand activation, I always lead with intention and a deep respect for narrative.

A man wearing a teal baseball cap smiling and touching his beard with his hand.

Let’s Get To Work

Interested in working together? Fill out some info, and I will be in touch shortly. I can’t wait to hear from you!